The James Levett journal is an insight to our brand, we will introduce you to other brands that share in our believes and look it to the history of menswear as well as keeping you posted on day to day activities living and working in London.
I came to Savile Row in the mid nineties in the wave of Brit pop and Cool Britain and found a London that was a hive of activity. Damien Hurst seemed unstoppable after the success of Freeze in 1988. The result of his artist led exhibitions bought about the “young British artists” also referred to as “Brit artists” and “Brit art” movement that influenced Charles Saatchi to invest and the world took noticed.
Oasis and Blur were fighting it out on the air waves, Alexander McQueen and Hussein Chalayan were taking the fashion world by storm and Kate Moss brushed off all in her path to become the "anti-supermodel" a look she described as 'dirty realism'.
At this moment in time I was lucky enough to be learning about the tradition and crafts of bespoke tailoring on Savile Row and a young Oswald Boateng opened his first store on Vigo Street adding a splash of colour, it was all the motivation I needed.
This passion for creating change whilst respecting the traditions of our craft influences everything we do at James Levett and sets us apart from our completion, in a time of cheap labour and chasing higher margins.
I hope you enjoy our journal and share in our love and passion for James Levett.
Co Owner at James Levett